SOCIAL MEDIA
20 MILLION+ VIEWS
4 MILLION+ LIKES
12,000+ FOLLOWERS
ACROSS PLATFORMS.
BRANDS COLLABORATED WITH
Hollister
EdiKted
Olive & June
Princess Polly
TYMO
Vivaia
Audience growth and community building
High engagement content creation
Short form video strategy and trend adaptation
Brand storytelling and authentic content integration
Influencer and brand collaboration management
Creative direction and visual brand alignment
Campaign planning and execution across media, sampling events, and product launches
Performance analytics and content optimization
Platform specific strategy for TikTok, Instagram, and emerging channels
Paid and organic campaign support
Product promotion and launch amplification
Negotiation and partnership communication with established brands
Consistent brand voice development
Creative ideation and concept pitching
End to end content production from concept to delivery
RESULTS. ANALYTICS. ENGAGEMENT METRICS.
TIKTOK
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TIKTOK *
Social Media Manager Positions
Director of Social Media — Cal Poly Alpha Phi International Fraternity
Manage TikTok and Instagram accounts with a combined audience of more than 20,000 followers.
Develop strategic, engaging content tailored to each platform.
Create and publish multiple posts each week to maintain a consistent online presence.
Analyze content performance and social media trends to refine strategy and increase engagement.
From August to September 2026, the account grew by 25%, increasing from 12.3K to 15.4K followers.
Produced content that has reached millions of views.
Healdsburg Education Foundation
Oversaw the organization’s digital presence to amplify community engagement and support fundraising efforts for local public schools.
Developed and executed social media strategies that highlighted HEF’s impact, promoted events and campaigns, and communicated the importance of funding programs such as the arts, science, technology, and college and career readiness.
Healdsburg Women’s Varsity Soccer Team
Strengthened the team’s digital presence by approximately 135%, significantly expanding visibility for the program
Created engaging content, promoting games and events.
Led the visual direction of the accounts by designing graphics with a consistent color scheme and cohesive branding, helping establish a recognizable and professional look across all posts.