SOCIAL MEDIA

20 MILLION+ VIEWS

4 MILLION+ LIKES

12,000+ FOLLOWERS

ACROSS PLATFORMS.

BRANDS COLLABORATED WITH

Hollister

EdiKted

Olive & June

Princess Polly

TYMO

Vivaia

  • Audience growth and community building

  • High engagement content creation

  • Short form video strategy and trend adaptation

  • Brand storytelling and authentic content integration

  • Influencer and brand collaboration management

  • Creative direction and visual brand alignment

  • Campaign planning and execution across media, sampling events, and product launches

  • Performance analytics and content optimization

  • Platform specific strategy for TikTok, Instagram, and emerging channels

  • Paid and organic campaign support

  • Product promotion and launch amplification

  • Negotiation and partnership communication with established brands

  • Consistent brand voice development

  • Creative ideation and concept pitching

  • End to end content production from concept to delivery

RESULTS. ANALYTICS. ENGAGEMENT METRICS.

TIKTOK

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TIKTOK *

  • 7,500,000+ Views

  • 1,000,000+ Views

  • 50,000 - 750,000+ Views

  • 200,000+ Views

  • 1,000,000+ Views

Social Media Manager Positions

Healdsburg Education Foundation

As Social Media Manager for the Healdsburg Education Foundation (HEF), I oversaw the organization’s digital presence to amplify community engagement and support fundraising efforts for local public schools. I developed and executed social media strategies that highlighted HEF’s impact, promoted events and campaigns, and communicated the importance of funding programs such as the arts, science, technology, and college and career readiness. By creating compelling content and fostering meaningful interactions with parents, businesses, and community members, I helped grow audience reach, strengthen donor relationships, and increase awareness of HEF’s mission to provide equitable educational opportunities for K–12 students.

Healdsburg Women’s Varsity Soccer Team

As Social Media Manager for the Healdsburg Women’s Soccer Team, I strengthened the team’s digital presence by approximately 135%, significantly expanding visibility for the program. creating engaging content, promoting games and events, and building meaningful connections with fans and the local community. I led the visual direction of the accounts by designing graphics with a consistent color scheme and cohesive branding, helping establish a recognizable and professional look across all posts.